Basiz Fund Services: Scaling the Global Hedge Fund Accounting Market with Indian Expertise
"History is now geography. To succeed today, you must be 'glocal'—servicing the globe while remaining rooted in your native expertise." This philosophy, shared by CA Aditya Sesh, founder of Basiz Fund Services, has turned a specialized sub-fund accounting firm into a global leader. Today, Basiz caters to approximately 4% of the global financial statement preparation market for hedge funds, servicing in excess of $100 billion in Assets Under Management (AUM) from offices spanning Singapore, Bahrain, and the Northeast of India.
Founded in 2004, Basiz Fund Services is a testament to the power of "Made in India for the world." After witnessing the birth of the private equity industry in the late 90s and surviving the volatility of the 2008 meltdown, Sesh has built an institution that blends high-end financial skill with industrial-scale operations. By applying ancient Indian business wisdom to the modern world of hedge funds and legal tech, Basiz is proving that specialized services can scale without losing their "heart."
The 9/11 Trigger: Bringing the Back-Office Home
Aditya Sesh’s transition to entrepreneurship was sparked by a global crisis. Following the 9/11 attacks, US and European fund managers were facing massive operational constraints and growing service demands. Sesh realized that India, with its robust IT lines and Six Sigma process maturity, was the perfect alternative.
"I packed my bags and came back to India," Sesh recalls. "We gathered some money, my wife became my co-entrepreneur to keep us afloat, and we landed a large European bank as our first client." Despite the 2008 meltdown temporarily halving their revenues, the firm's resilience allowed it to double its top line by 2017, eventually paying off all external capital in 2018 to remain fully independent.
The "333" Indian Business Principle
Sesh advocates for a homegrown incubation philosophy that values stability over rapid, unmanaged growth:
- 3 Months: Incubate the business idea in your mind to ensure its validity.
- 3 Days: Intensely work on the core implementation plan.
- 3 Months: Launch and run the pilot phase.
- 3 Years: Review the business. If you are still standing, you have a real, scalable enterprise.
Beyond Accounting: Legal Tech and HR Automation
Basiz has evolved far beyond its origins in hedge fund accounting. Today, it operates six to seven distinct segments, some of which are internal startups. These include **Fire and Forget**, a legal agreements automation software that brings elite legal drafting to the retail market, and a comprehensive HR management service.
"Managers today understand technology but don't always have the time to manage human beings," Sesh notes. Basiz's HR service automates the entire lifecycle—from talent acquisition to exit. Their onboarding process is so streamlined that a new hire has an email ID and login access within four hours, starting their training by the fifth hour of their first day.
Basiz Global Footprint
- $100B+ AUM: Serviced across all segments.
- 8,000+: Individual funds managed globally.
- 4%: Global market share in hedge fund financial statement preparation.
- 3 Countries: Operational headquarters in Singapore, Bahrain, and the USA.
- 180 Professionals: Across three nationalities, including a significant team in Agartala, Tripura.
The "Living Organism" Philosophy
One of Sesh's most profound beliefs is that a business is a **living organism**, not just a legal entity or an owner's bank account. He draws on the ancient Indian concept of the Shrenik (guild), where ownership is separate from the spirit of the corporate body. This means never taking shortcuts or removing capital that isn't conducive to the organism's health.
"You must respect that the business has a life beyond its founders," he argues. This long-term view is why Sesh is cautious about the "Unicorn" trend. While he acknowledges it as a valid management style, he personally favors incremental growth with stability. "Equity is not free. Only offer it to strategic partners who can help you out; otherwise, take a loan only when you are confident of your cash flow."
— CA Aditya Sesh, Founder, Basiz Fund Services
Leadership: The Internal Customer First
For Sesh, leadership is about recognizing that employees and customers are both "customers" in different forms. He believes the external customer cannot be happy until the internal customer (the employee) is empowered. This doesn't mean "bursting balloons and cake parties," but rather deeply understanding an employee's family situation, empowering them through training, and releasing them to grow.
He draws inspiration from the **Tata Group**, citing Ratan Tata's legendary visit to a former colleague in Pune as the gold standard for familial leadership. "These are very long-term relationships. You don't build a 200-year-old brand like the Tatas or Birlas by being purely transactional."
Wisdom for the Glocal Entrepreneur
- Scale the Skill: Technology is necessary (Basiz had biometrics when clients still used cards), but the 'skill' of your people is what you are actually selling.
- Slug it Out: Entities that survive multiple economic cycles gain a level of trust that no amount of marketing can buy.
- Respect the Equity: If a partner isn't strategic, don't dilute your control. Incremental growth with stability is often more rewarding than rapid, high-burn scale.
- Start at 27, not 47: Sesh's advice to youngsters is to start early. The energy of youth allows you to grasp the complexities of industries like real estate or finance much faster.
The Future: From Agartala to the World
Looking ahead, Basiz continues to double down on its commitment to India's regional talent. By opening offices in Northeast India, Sesh is providing opportunities to people who would otherwise have to migrate to metros. This "Glocal" approach—using global standards to empower local talent—remains the core of the Basiz mission.
"We areAtma Nirbhar Bharat—Made in India for the world," Sesh concludes. As the global hedge fund and private equity markets continue to evolve, Basiz Fund Services stands ready as a stable, specialized, and deeply innovative partner for the world's most demanding fund managers.
Key Takeaways
For Finance Professionals: Global fund administration is no longer restricted to New York or London. India's process maturity makes it the global hub for complex sub-fund accounting.
For Legal Practitioners: Automation is the future of contract law. Products like 'Fire and Forget' are making elite legal drafting accessible to the retail mass market.
For Aspiring Founders: Don't chase the Unicorn status if it doesn't fit your comfort. Building a profitable, independent business that treats its team like family is a valid and often more resilient path.
About the Guest
CA Aditya Sesh is the Founder and Managing Director of Basiz Fund Services. A Chartered Accountant with over 30 years of experience, he is a global authority on fund administration, investment accounting, and compliance reporting. Under his leadership, Basiz has become one of the top 25 global fund administration firms, managing over $150 billion in assets and maintaining a presence in five countries.