Brand Hawkers: How Akash Garg is Building a Borderless E-commerce Consulting Powerhouse

For thousands of Indian manufacturers and SMEs, the promise of e-commerce often feels like a digital maze. While millions of customers are on Amazon and Flipkart, the path from "listing a product" to "ranking on page one" is littered with technical hurdles, advertising complexities, and operational nightmares. Akash Garg, Co-founder of Brand Hawkers, is building the 360-degree engine that simplifies this journey. By providing a "Full Stack" consulting service that handles everything from high-end video catalogs to global logistics, Akash is ensuring that for Bharat’s brands, the future isn't just online—it's borderless.

Akash Garg’s journey into the world of e-commerce is a study in grit and professional intuition. A graduate of the Delhi School of Economics (DSE), Akash cut his teeth at ShopClues, where he witnessed the massive "service gap" facing Indian sellers. In 2017, just weeks after his formal engagement ceremony and facing the traditional pressures of middle-class stability, he quit his job to co-found Brand Hawkers. Today, the agency has completed over four years of operation, managing 100+ brands from Germany, Italy, and the US, while helping Indian entrepreneurs find a foothold in international markets.

The Problem: The 'Touch and Feel' Digital Gap

In 2017, e-commerce was still "traditional" for many Indian sellers. They struggled to understand how to sell products without the customer being able to touch or feel them. Sellers faced three major friction points: designing compliant catalogs, managing advertising (PPC/CPC) to rank on the first page, and handling the complex backend of accounting and operations. Most agencies offered only "siloed" services, forcing sellers to juggle multiple vendors.

"I saw sellers who had great products but zero idea how to showcase them," Akash explains. "They didn't know how to comply with Amazon's shoot guidelines or how to rank organically. We realized that a brand needs a 'Global Consulting Partner,' not just a service provider."

The Solution: 360-Degree E-commerce Management

Brand Hawkers acts as the "intelligence layer" for SMEs and global brands. Their model is built on three pillars: Cataloging (visual storytelling), Advertising (traffic generation), and Operations (backend fulfillment). By centralizing these services, they reduce a brand’s learning curve for e-commerce by over 60%.

The Compounding Effect of High-End Video

Akash shares a critical turning point in Brand Hawkers' growth. Two years ago, against his father’s advice, he decided to invest heavily in in-house video production hardware and high-cost creative resources. This "gut decision" proved to be a massive compounding asset. By offering video services, they didn't just earn a production fee; they onboarded the *entire* e-commerce ecosystem of those brands, leading to multi-fold revenue growth.

"We are hardcore numbers people," Akash notes. "We only take up a business if it's profitable. But we also believe in investing in capabilities that keep the customer centric. If you can't excel at something in the long term, outsource it. But if it's profitable and adds value, own the entire stack."

Lessons in Leadership: Investing in 'Zeal'

Akash and his co-founders had never hired anyone before Brand Hawkers. They decided to skip the expensive resumes and hire fresh graduates with a "Zeal to Learn." By training them from scratch in e-commerce operations, they built a loyal team of 16 people who are now "mini-entrepreneurs" within the company. For Akash, employee satisfaction (which he rates a 9/10) is the only way to ensure client satisfaction.

"You have to be customer-centric and goal-oriented," he reflects. "We never aggressively marketed ourselves. We focused on delivering right, and word-of-mouth did the rest. When an employee wants to move, we don't just negotiate; we ask what we lacked in motivating them. That feedback loop is what keeps us healthy."

The Future: Globalizing Indian Intelligence

Akash’s vision for Brand Hawkers is to become a "Global Consulting Agency" that facilitates borderless business. He wants to prove that an Indian agency can lead the world in e-commerce intelligence, bridging the gap between Western brands and the massive Indian consumer base, and vice versa. For Akash, the ultimate "विजय" (victory) is building a sustainable, happy business that fulfills the dreams of everyone in its ecosystem.

Brand Hawkers is proving that the next wave of global retail won't just be about the products—it will be about the intelligence behind the platform. By simplifying the digital maze, Akash Garg and his team are ensuring that for the next generation of brands, the whole world is just one click away.

About the Guest

Akash Garg is the Co-founder of Brand Hawkers. An alumnus of the Delhi School of Economics, Akash is a seasoned e-commerce strategist with deep experience in marketplace operations and seller services. Under his leadership, Brand Hawkers has emerged as a premier 360-degree e-commerce consulting agency, serving a global clientele. He is a passionate advocate for SME empowerment and a recognized leader in the Indian D2C enabler landscape.

Brand Hawkers is a 360-degree e-commerce services platform that helps brands build and scale their online presence. By providing end-to-end management—including cataloging, advertising, operations, and global consulting—the company enables brands to navigate the complexities of digital marketplaces and achieve sustainable growth across international borders.