Centra Hub CRM: Empowering SMBs with Integrated No-Code CRM, HCM, and BPM Solutions

January 3, 2026 12 min read

"Taking care of customers and taking care of employees are both equally important for an organization to really thrive." This holistic philosophy is the foundation of Centra Hub CRM, a SaaS venture that is challenging the giants of the enterprise software world. Led by Nisith Naik, Centra Hub is solving a problem often ignored by traditional CRM providers: the critical link between the customer journey and the employee experience.

Born out of the established Focus Softnet group in 2016, Centra Hub was designed to fulfill the gaps Nisith identified after 25 years in the Erp industry. By building a modular, no-code platform that integrates CRM, Human Capital Management (HCM), and Business Process Management (BPM), Nisith has created a solution that allows SMBs to achieve high-level automation without the high-level costs.

The CRM-HCM Link: Most organizations manage customers and employees in separate "islands" of software. Centra Hub connects the two, ensuring that employee performance metrics (KPIs and appraisals) are directly tied to the service levels (SLAs) provided to the customer. When employees are managed effectively, customers are happier.

The Mission: Automation for the Underserved SMB

While industry giants like Salesforce and HubSpot dominate the enterprise and tech-savvy markets, a massive "sweet spot" remains: the Small and Medium Business (SMB) segment. These companies need automation to scale but often face significant budget constraints and a lack of technical resources.

"SMBs are our strength," Nisith explains. "They need a lot of automation today but have budget constraints. Our focus is providing them with a platform that is open to automation and highly customizable without needing a single line of code."

Centra Hub Global Reach

2,000+: Global customers successfully using the platform.
8 Countries: Presence across India, Middle East, East Africa, Singapore, Malaysia, and North America.
17 Cities: Operational hubs serving diverse markets.
175+: Dedicated employees building and supporting the ecosystem.
60%: Of customers choose the "SAS in Prem" (on-premise cloud) model for data security.

The Power of No-Code and BPM

What sets Centra Hub apart is its focus on **Business Process Management (BPM)**. Nisith realized that simply managing leads (CRM) wasn't enough if internal processes remained broken. By integrating BPM into the CRM, Centra Hub ensures that once a lead is captured, every internal step—from service delivery to cross-departmental coordination—is automated and tracked.

"Every organization starts with plug-and-play, but as they grow, their processes change," says Nisith. "Our product is so open that the user can do these changes themselves. It’s purely parameterization—creating fields and page layouts—that requires no coding knowledge."

The Journey from Legacy to SaaS

The Build (2016-2018): Two years of focused development to build a scalable, modular platform using 25 years of ERP expertise.
The Launch (2019): Official launch, followed immediately by the challenges of the global pandemic.
The Monetization (2020-2021): Successfully transitioned legacy Focus Softnet clients from Perpetual licenses to the SaaS model.
The Growth (2022-Present): Achieving exponential growth with 2,000+ clients across multiple continents.

Security and "SAS in Prem"

In the post-COVID world, the shift to the cloud became mandatory for survival. However, Nisith identified a significant concern among large enterprise clients: security and data sovereignty. Many were hesitant to put their sensitive data on public clouds.

To solve this, Centra Hub introduced **"SAS in Prem."** This model provides the flexibility and subscription-based pricing of SaaS but allows the software to be deployed on the customer's own private cloud. " educating the market about the move from Perpetual to SaaS was a challenge, but by showing the five-to-seven-year ROI and providing private cloud options, we won the trust of the largest players," Nisith notes.

"I always want to be in 'Startup Mode.' Problems make things move faster. Even as we grow, I want us to keep doing something new every day to ensure we remain agile and ready to solve the next challenge."
— Nisith Naik, Founder, Centra Hub CRM

The Philosophy of Entrepreneurial Resilience

Reflecting on his journey, Nisith shares four pillars that he believes are essential for any entrepreneur: **Belief**, **Commitment**, **Clarity of Heart**, and **Empathy**. He emphasizes that understanding the people around you—both employees and customers—is the only way to ensure success prevails in the long term.

Nisith’s Wisdom for Aspiring Founders

Bridge the Gaps: Don't just build a better version of an existing tool. Look for the "genuine gaps" where different business functions fail to talk to each other.
Retain Your Talent: Many of Nisith's team members have been with the group for 15-20 years. Manpower is synonymous with success in the IT world.
Listen to the Analysts: Centra Hub partnered with Gartner early on to understand where the markets were heading, allowing them to evolve faster than the competition.
POC over Pitch: Centra Hub often completes a Proof of Concept (POC) in just a week to show customers exactly how their specific problems will be solved.

The Future: Scalability and Global Impact

With a presence in 17 cities and a growing workforce, Centra Hub is just getting started. The focus for the next three to four years is "exponential expansion." By staying true to the modular, industry-specific approach—targeting Real Estate, Automotive, Education, and Project Management—Centra Hub aims to become the go-to platform for the global SMB community.

"Entrepreneurship is simple," Nisith concludes. "Believe in something, have a clear heart to work on it, and be committed to the journey through the ups and downs."

The Startup Mode: Despite reaching a 175-person scale, Nisith maintains a "startup" culture. He believes that the moment an organization stops feeling like a startup, it loses the ability to innovate and respond to market shifts.

Key Takeaways

For Business Leaders: Integrated systems are more powerful than siloed ones. Link your employee performance to your customer satisfaction metrics for real growth.

For SMB Owners: You don't need a massive IT team to automate. Look for no-code platforms that allow you to customize your own page layouts and business rules.

For Product Managers: Modular design allows clients to start small and grow into the solution. Don't force them to buy everything at once.

About the Guest

Nisith Naik is the founder of Centra Hub CRM and a veteran of the enterprise software industry. With a background in Computer Science and over 25 years of experience at Focus Softnet, Nisith has headed global operations across the Middle East and India. He is a visionary in the SaaS space, dedicated to building integrated platforms that simplify complex business processes for the global SMB market.