Cogos: Revolutionizing Intra-City Logistics through AI-Powered Enterprise Solutions

January 3, 2026 12 min read

"Ideas are great, but if they are not executable or cannot generate revenue, they belong in a book, not in the market." This pragmatic philosophy, shared by Prasad Sreeram, founder of Cogos, has powered the growth of India’s fastest-growing intra-city logistics platform. From building world-record-sized displays in Silicon Valley to managing a network of 18,000+ truckers across 450 Indian cities, Sreeram’s journey is a masterclass in ground-level impact and tech-led disruption.

Logistics in India is a massive yet fragmented $200 billion industry, where nearly 25% of efforts go to waste due to a lack of organization and technology. While the consumer "shared economy" boom (Uber, Ola) transformed passenger travel, the B2B side—moving industrial goods and daily essentials—remained stuck in traditional, paper-based methods. Cogos is bridging this gap by providing an AI-driven "Digital ERP" for the trucking sector, ensuring that Enterprises can move goods with surgical precision and transparency.

The Intra-City Challenge: Intra-city logistics refers to any movement of goods that starts and ends on the same day within a city hub. Despite the rise of e-commerce, this sector was largely driven by individual entrepreneurs owning 1-5 trucks who lacked the digital skills to connect with large enterprises effectively.

From Silicon Valley to the Streets of Guwahati

Prasad Sreeram’s background is anything but typical for a logistics founder. An electronics engineer who co-created one of India's first GPS devices in 2002 (when maps didn't even exist digitally in the country), he spent over 13 years in Silicon Valley building high-end display technologies. However, the urge to create a "ground-level impact" brought him back to India.

The early days of Cogos were defined by a "problem-first" sales strategy. Sreeram recounts a pivotal moment with Flipkart: "They told us they had plenty of options in Bangalore. We said, 'Don't give us Bangalore. Give us a location where you really have a challenge.' They pointed to Guwahati, where they had been struggling to find vehicle capacity for a week. We placed a vehicle within two hours." This relentless focus on solving the customer’s hardest problems first allowed Cogos to scale to 200 cities for a single client during major sales events like the "Big Billion Days."

The Cogos Growth Strategy

Solve the Pain Point: Target geographies or workflows where the customer is already failing; any success becomes a massive win.
Digital Onboarding: Use "Medha," a homegrown ERP, to digitally verify fleet and drivers via government databases.
Enterprise-First Pivot: Realizing that shared economy models don't work for stable B2B corridors, Cogos shifted focus entirely to Enterprise solutions.
Strategic Acquisition: Bolstering the network by acquiring Porter’s B2B and FMCG business verticals in 2020 and 2022.

"Medha": The Brain of the Network

At the heart of Cogos is Medha, a sophisticated technology stack that functions as an Erp for both customers and trucking partners. In an industry where internet facilities can be spotty, Medha offers a multi-channel approach—from a feature-rich mobile app supporting 12+ native languages to simple SMS-based trip management.

"We don't just provide a vehicle; we provide a workflow," Sreeram explains. Whether it's a medical supplier needing temperature control or a "farm-to-fork" grocery business, Cogos creates custom digital workflows that ensure security, transparency, and real-time tracking without needing a physical office in every city.

Cogos by the Numbers

450+ Cities: Current operational footprint across 24-26 Indian states.
18,000+: Truckers impacted and onboarded onto the digital platform.
₹56 Cr+: Reported revenue in FY24, serving major clients like Flipkart.
12+ Languages: Supported in the driver app to ensure inclusivity for "Bharat" entrepreneurs.
25%: The estimated reduction in logistics waste through Cogos' tech integration.

The Shared Economy Trap

Like many tech founders, Sreeram initially thought of Cogos as a "shared economy" play—an Uber for trucks. However, he quickly realized that B2B logistics follows a different set of physics. Unlike people who move randomly across a city, goods move in specific corridors. Price volatility and surge pricing, which are standard in passenger travel, are deterrents for stable industrial environments.

"We quickly figured out that enterprises drive this industry," he notes. "By pivoting to a stable B2B model, we were able to create predictable earnings for our truckers and reliable service levels for our customers."

"Selling is a big part of the journey. You first have to sell the idea to yourself, then to your family, and finally to the customer. Without your family’s support, entrepreneurship is not going to work for anyone."
— Prasad Sreeram, Founder, Cogos

Leadership and "Market-Led" Innovation

Sreeram believes that the greatest failure of many tech startups is building something "magnanimous" and then trying to force it into the market. His advice to founders is to build the minimum viable product (MVP) necessary to run operations, and then let the market guide the platform's evolution. This "market-led" approach has allowed Cogos to enter new sectors—like Less than Truckload (LTL) and industrial haulage—based on actual demand rather than theoretical planning.

Founder's Wisdom for Entrepreneurs

Determination > Skill: Technical building is 10% of the job; 90% is the determination to never give up when things get tough.
Pride in Impact: Entrepreneurship is about creating opportunities for others to earn. Take pride in the jobs you create for your partners.
Digital for Bharat: To reach Tier 2 and Tier 3 towns, your tech must be native, simple, and capable of working offline (SMS).
Listen to the Hub: Ground-level hub managers know the problems better than boardroom executives. Go to them to find your next product feature.

The Future: Excellence in Every City

With a presence in almost every corner of India—from the North East to the South West—the next step for Cogos is "transactional excellence." The goal is to stitch together the disparate needs of multiple customers in each city to create a seamless, high-density network where trucks never run empty and goods are always on the move.

"India is full of entrepreneurs," Sreeram concludes. "By giving them the digital tools to manage their own business, we aren't just solving a logistics problem; we are building an ecosystem where everybody wins."

The Porter Acquisition: By acquiring the B2B and FMCG business of Porter, Cogos solidified its position as the primary enterprise partner for intra-city logistics, combining Porter's massive fleet reach with Cogos' specialized B2B workflows.

Key Takeaways

For Logistics Founders: Don't just provide a truck; provide a workflow. The more your tech integrates with the customer's specific Erp/Supply Chain, the stickier the service becomes.

For MSME Truckers: Moving from "paper-and-pen" to digital tools like Medha allows you to manage multiple vehicles, track fuel costs, and ensure you get paid on time.

For Career Professionals: Silicon Valley experience is valuable, but the real magic happens when you apply those high-level skills to solve "dirty" ground-level problems in emerging markets like India.

About the Guest

Prasad Sreeram is the Founder and CEO of Cogos Technologies. An electronics engineer with over 20 years of experience, he is a pioneer in GPS and display technology. Before founding Cogos, he held senior leadership roles in Silicon Valley and co-created India's first compact GPS device. Under his leadership, Cogos has expanded into 450+ cities, becoming a key player in the digital transformation of India's B2B logistics sector.