EasyEcom: Building the Operating System for India's Multi-Channel E-commerce Boom
When a retailer starts selling on Amazon, it’s a milestone. When they add Flipkart, Myntra, and their own D2C website, it becomes a logistical nightmare. Suddenly, inventory isn’t just numbers on a screen; it’s a multi-platform puzzle where one oversold item can lead to account suspensions and lost revenue. Punit Gupta, an IIT Guwahati alumnus with a ringside seat to the US tech boom, returned to India to solve this exact problem. His venture, EasyEcom, has since become the "operating system" for multi-channel e-commerce in India.
EasyEcom helps e-commerce companies automate their day-to-day operations, from inventory tracking across all channels to order management and profit leakage identification. With a team that has grown from 10 to over 100 in just three years and a successful Series A round, Punit is building the backbone of the D2C revolution.
What is an E-commerce Operating System?
EasyEcom acts as the first login of the day for e-commerce operations teams. It consolidates inventory from Amazon, Flipkart, social media, and offline warehouses into one dashboard, ensuring that every sale—no matter the platform—is reconciled in real-time to prevent overselling and maximize margins.
The IIT Roots and the US Startup Exit
Punit’s journey began at IIT Guwahati, followed by a Master's degree in the US. In Atlanta, he became the first tech employee at a startup building a platform for commercial home services (similar to India's Urban Company). After seven years and a successful private equity acquisition, Punit saw the end-to-end journey of a company built from scratch to exit. This experience gave him the financial backup and the confidence to return to India in 2015, just as Amazon was entering the market.
"I saw the whole journey from scratch to acquisition. I realized I wanted to try my hand at building something myself back home," Punit recalls. He self-funded the early years of EasyEcom using his savings from the US exit, allowing the founders to retain significant equity through their Series A.
Becoming a Seller to Solve the Problem
Punit didn't start by writing code; he started by selling. To understand the real pain points of e-commerce, he registered as a seller on Amazon and Flipkart, procuring goods locally in Bangalore and reselling them. This "first-hand" approach revealed the chaos of manual inventory updates and the thin margins of high-volume online sales.
EasyEcom’s "Seller-First" Development
- Internal Usage: Built the first version of the software for their own trading company.
- Local Rollout: Shared the tool with a few retailers in Bangalore to test adoption.
- Laser Focus: Refused to build "white noise" features, focusing only on paying customers' real pain points from day one.
- Automation at Scale: Recognizing that low-margin businesses cannot survive high scale without identifying every leakage.
The "Tortoise" Strategy for B2B Scaling
In the high-octane world of startups, Punit advocates for a more measured approach. He follows a piece of advice from one of his mentors: B2B companies should operate like tortoises.
"Whenever the situation is favorable, you come out of the shell and run as fast as possible. When things are not aligning, you go back under your shell and stay there until the sun shines again," he explains. This resilience helped EasyEcom survive demonetization, GST rollouts, and the initial month of COVID lockdowns, only to explode in growth when the e-commerce boom followed.
Hyper-Personalization: The B2B Growth Hack
While word-of-mouth remains EasyEcom's strongest lead source, Punit discovered a powerful "hack" for acquiring B2B clients: moving away from bulk outreach. His team now utilizes highly hyper-personalized one-on-one emails. By demonstrating a deep understanding of a specific retailer's platform and inventory challenges before even sending the first email, they achieved phenomenal response rates that bulk marketing could never match.
— Punit Gupta, Founder, EasyEcom
Mentorship and the "Brave Face"
Punit acknowledges that entrepreneurship is a "long and lonely journey." He believes that mental strength is the most important trait for a founder. "You have to put up a brave face even if something is going wrong—and things will go wrong. Customers will leave, and demand might shift overnight."
His secret to staying motivated? A core team built on openness and a network of mentors who act as a sounding board. He advises new founders not to fear the "worst-case scenario." "I tell my parents: even if I have to go back to a job, I am now ten times more valuable than when I started. That learning is the real power."
Future Vision: Scaling the OS
Today, EasyEcom is moving from the "10 to 100" scale phase. Punit's focus is on building a robust middle management team and standardizing KPIs to ensure the platform can scale to 10x from here. As traditional brands and D2C startups alike flock to online marketplaces, EasyEcom is positioned as the essential infrastructure—the silent engine—that keeps the e-commerce world running 24/7.
Founder Wisdom: Course Correction
"You will never have enough data to make a perfect decision. Course correction is more important than trying to avoid mistakes. Correct early, correct often, and keep the focus on quality revenue."
About the Guest
Punit Gupta is the Founder and CEO of EasyEcom. An alumnus of IIT Guwahati, he has extensive experience in the US tech ecosystem, having been a key technical leader in a successful startup exit in Atlanta. He returned to India to leverage the e-commerce boom, founding EasyEcom in 2015. Under his leadership, the company has raised funding from Amicus Capital and other institutional investors, becoming a leading provider of multi-channel inventory management solutions globally.