Eggoz Revolutionizes Indian Poultry with IoT-Enabled Quality and Nutrition Security

In India, the egg is a breakfast staple for millions, yet 98% of the market remains unorganized and unbranded. While we have trusted brands for milk, wheat, and water, the "anda" has long been treated as a nameless commodity. This lack of branding hides a darker reality: most eggs available in retail have lost 50% of their nutrition, are often infested with bacteria, and come from birds fed on a daily cocktail of antibiotics and growth hormones.

Enter Abhishek Negi, an IIT Kharagpur graduate and the Founder of Eggoz. Alongside his college mates, Negi is on a mission to build the "Amul for eggs" in India. By integrating an asset-light farmer model with an advanced IoT tech stack, Eggoz delivers 24-hour fresh, antibiotic-free eggs that are odorless, nutrient-rich, and safety-checked through an 11-step process.

From managing 12,000 birds in a village in Bihar to serving 3,000+ retail counters, Negi’s journey is a masterclass in vertical intervention and nutrition security.

The Problem: The Nutrient-Deficient Commodity

India is a $12 billion egg consumption market, yet it ranks poorly on global nutrition indices. Negi identifies a massive "quality void" in the industry. Because margins are thin, farmers often resort to cheap, low-quality feed, including leather meal and industrial byproducts. To increase productivity, daily doses of estrogens and hormones are common, which eventually contaminate the human food chain.

"The average egg which is available in retail has already lost close to 50% of its nutrition values," Negi explains. "Farmers use regular antibiotics... this industry does not have that kind of healthy margins to support them." This results in dirty, pale-yolked, and often foul-smelling eggs reaching our tables.

The Solution: The "Commando" Tech Stack

Eggoz solves this through a deep vertical intervention. Unlike traditional traders, Eggoz doesn't just "source" eggs; they control the entire farming lifecycle. They provide farmers with a strictly herbal feed formulation—maize, soya, marigold, and turmeric—which eliminates the need for antibiotics and imparts a rich, bright orange color to the yolk.

"It has to be a world-grade quality... all of the Eggoz has to meet grade double-E standards," says Negi. To scale this quality, they deploy an IoT stack at every farm to monitor bird health in real-time, using machine learning algorithms to predict and prevent disease outbreaks before they affect the output.

Implementation: The Bihar "Bootcamp"

Eggoz didn't start in a boardroom; it started in a poultry shed. Negi and his co-founders realized that to be credible, they had to be farmers first. They raised angel capital and set up a 12,000-bird farm on leased land in a Tier-4 village in Bihar. They stayed in the village, handled the vaccinations, managed the feed, and built their technology stack from the ground up.

"We were staying in a village... doing construction, deploying chicks, handling birds... it was tough but worth it," Negi recalls. This "feet on the ground" experience allowed them to build the Pragati Mobile App, which helps local farmers log daily inputs and receive real-time weather and market insights.

The Human Side: Commandos over Soldiers

Negi views his startup team as a "unit of commandos." In a high-risk industry like poultry—facing bird flu events and COVID lockdowns—you don't need "soldiers" with fixed jobs; you need versatile individuals who can take ownership of any challenge.

He is also a strong advocate for founder health. Despite the 14-16 hour workdays common in startups, he insists on 6-8 hours of sleep. "Sleep is a very critical part... your job is to make the right set of decisions," he notes. "You can work 20 hours a day, but if you're not having healthy sleep, it's not good for the long term."

Future Vision: Solving Global Nutrition

For Abhishek Negi, the goal isn't just selling eggs; it's nutrition security. As the cheapest and most balanced source of protein, solving the egg supply chain can solve the nutrition problem for the entire country. Eggoz is currently expanding nationwide, aiming to be the household name for eggs from Delhi to the rest of India.

Key Takeaways for Food & Agri Founders

• Vertical Intervention is Moat: Trading is easy, but controlling the input (feed) and process (IoT) is what builds a defensible, quality-driven brand.
• Data is the Baseline: Don't just track sales. Track the metrics at the source—in this case, bird health—to ensure your compounding effect is based on quality.
• Don't Shy from "Dirty" Work: The founders stayed in rural Bihar to learn the trade. Empathy for the producer is as important as empathy for the consumer.
• Communicate the Value: Loose eggs are cheaper for a reason. By educating consumers on odorless, 24-hour fresh eggs, you can command the premium needed for a healthy P&L.

With an ambitious goal of 1 crore eggs per day, Eggoz is proving that even the most basic commodities can be transformed through technology and transparency. For Abhishek Negi, the journey is about more than just a business—it's about making sure that every child in India has access to the honest, nutritious breakfast they deserve.