EZ Works Revolutionizes B2B Services with an AI-Powered 'Services Factory' Model
The traditional services industry is facing an existential crisis. As global tech giants and Silicon Valley visionaries predict the total elimination of engineering and design jobs within years, the legacy "body shopping" models of the past are crumbling. But where others see a threat, some see the ultimate blueprint for a "Services Factory of the World."
Enter Joy Sharma, the Founder and CEO of EZ Works. An engineer from NSIT and a University of Michigan MBA with a heavy-hitting background at McKinsey, Sharma has done what few services founders have: he applied the Henry Ford assembly line philosophy to human creativity. By utilizing the proprietary BAT Framework and integrating Artificial Intelligence (AI) as an assistive powerhouse, EZ Works is delivering consistently high-quality graphics, research, and analytics to 200+ global clients—with a negative feedback rate of less than 0.4%.
The McKinsey Mindset: Services as a Software
Joy Sharma’s journey is a rare blend of hardware engineering, heavy manufacturing, and top-tier management consulting. After building an automotive parts factory in 2006 and working with governments in Dubai through McKinsey, he realized that service delivery is often more intricate than a physical factory.
"Delivery of services requires even more design of systems and processes than a factory because there’s more dependency on human beings and quality is subjective," Sharma explains. This insight led to the creation of EZ Works in 2018, with a vision to build "Services as a Software"—a framework where the process is so robust that the outcome is virtually guaranteed.
The Service Selection Criteria
EZ Works only enters a service category if it meets three "bold" criteria:
- Remotely Deliverable: Allowing for a global workforce.
- Spiky Demand: Services that clients need intensely but occasionally (making in-house teams inefficient).
- AI Disruptable: Categories where AI can fundamentally change the speed and cost of delivery.
The BAT Framework: The Assembly Line of Creativity
To scale a B2B services business without compromising quality, EZ Works utilizes the **BAT Framework** (Sequence, Skills, and Accuracy). Much like a Ford car moving through a factory, a creative assignment—whether a presentation or a translation—moves through specialized workers who master one specific piece of the puzzle.
1. Assistive AI vs. Replacement AI
Sharma is contrarian about AI taking jobs. "AI fails where trust is needed and where business problems require evaluation," he notes. Instead, EZ Works uses AI to empower workers. For example, their machine translation AI for Arabic allows translators to deliver 2x the output, actually increasing their earning potential while reducing costs for the client.
2. Internal Hackathons
The innovation isn't just top-down. EZ Works runs internal hackathons where teams find their own pain points. A recent winner was a transcription tool used for client meetings, discovered by the team months before it became a global trend. This "blueprint" mindset ensures processes evolve as fast as the tech.
3. Generalist Talent
Sharma expresses frustration with siloed developers who can only work in one framework. "We look for generalists. It takes 15 days to learn a new language. You can't make yourself so siloed and assume things will stay the same."
The Delivery Methodology
- Brief Understanding: Decoding the business problem AI often misses.
- The Assembly Line: Passing the brief through specialized skill segments (BAT).
- Quality Control: Human-in-the-loop buffers to ensure high trust levels.
- Feedback Loop: Continuous skill enhancement based on data-driven metrics.
Results: Decimal Point Failures
In manufacturing, success is measured in "Parts Per Million" (PPM) failure rates. EZ Works is bringing that rigor to B2B services. Last year, across 50,000 assignments, the company achieved a negative feedback rate of **less than 0.4%**.
This consistency has led to entirely organic growth. "Nobody wants the hassle of changing their vendor. If you focus on delivery, they refer you. Our growth happens when someone leaves an organization and takes us to their next one," says Sharma.
The ROI of AI
Cost Efficiency: By using AI to reduce the cost of output, EZ Works has seen demand shoot up. Sharma believes that as prices drop, the macro-economic effect is a massive uptick in organizations wanting to automate and integrate AI.
Future Vision: The 150-Person Critical Mass
Sharma believes that once a services organization crosses 150 people, the culture becomes "self-perpetuating." At EZ Works, the culture is outcome-heavy but input-light. Employees have total freedom—playing with the office dog or sitting in the lawn—as long as the delivery mindset remains unshaken.
His next big move? A public announcement that the digital marketing team will now be primarily AI-driven across visuals, SEO, and content creation. "The ability to take risk and be entrepreneurial in this day and age is extremely important," he asserts.
Advice for Entrepreneurs
Resilience is the Core Skill: Sharma defines entrepreneurship as the ability to keep showing up when the going gets tough. Whether you are a "People Person," a "Problem Solver," or a "Marketeer," you need a founding team that complements your missing skills.
Key Takeaways: The EZ Works Blueprint
- Outcomes over Inputs: Don't measure lines of code or hours sat; measure the success of the delivery.
- AI as an Assistant: Use technology to multiply the output of your best people, not just to cut headcount.
- Build the Organization First: For services, the culture is the product. Spend years getting the culture right before trying to scale.
- Longevity via Delivery: High-quality delivery is the only sustainable competitive advantage in a B2B services world.
As Joy Sharma and the team at EZ Works continue to build the services factory of the future, the message is clear: the age of the siloed specialist is over. The future belongs to those who can orchestrate AI, human talent, and factory-level processes to deliver world-class results at record speeds.
About the Guest
Joy Sharma is the Founder and CEO of EZ Works. An engineer from Netaji Subhas Institute of Technology (NSIT) and an MBA from the University of Michigan’s Ross School of Business, Sharma is a former McKinsey consultant who has worked across the US, Europe, and the Middle East. With a background that spans automotive manufacturing and government program design, he is a recognized expert in using technology and process architecture to scale global B2B service businesses.
EZ Works is an AI-powered business services firm that offers 70+ offerings across graphic design, market research, video production, and analytics. By applying an "assembly line" model to professional services, the company provides consistently high-quality delivery to over 200 client organizations worldwide.