GetWork Revolutionizes Entry-Level Hiring with AI-Powered Ecosystem for Bharat's Graduates

January 15, 2026 11 min read

India produces 10 million graduates every year. While the top 10% from IITs, IIMs, and NITs are fiercely contested by global tech giants, the remaining 9 million graduates—the backbone of "Bharat"—often find themselves trapped in a cycle of localized job agencies, expensive training institutes, and fragmented job portals. For these students, the first job isn't just a career milestone; it’s a life-changing event that can clear family debts and lift entire households into the global economy.

Enter Rahul Birval, the Founder and CEO of GetWork. An alumnus of MNNIT Allahabad, Birval’s journey began in his college's student-run placement cell, where he managed the careers of 1,500 peers and dealt with 250+ companies. Today, he is leveraging that operational experience to build an end-to-end AI-powered hiring ecosystem that connects 4 million students from 1,500 colleges with over 9,000 employers. By utilizing Internal Data-Trained AI and a "one-touch" product strategy, GetWork is proving that Tier 2, 3, and 4 talent is not just a secondary pool, but an untapped economic powerhouse.

"A first job is not just a job. I’ve seen kids enter college with massive family loans and leave with tickets to the US. This power should be given to everyone, not just the top 10%."

The 90% Problem: Why Tier 2/3 Talent Struggles

During his time as a placement coordinator, Birval identified a staggering gap. While Tier 1 colleges have structured systems, 90% of Indian graduates are dependent on "grey market" local agencies or training centers that lack scale. "India has 5,000+ colleges that are the backbone of higher education. We decided to empower the existing system rather than bypass it," says Birval.

Launched in 2019, GetWork's timing was accidentally perfect. Their first product, a CRM for colleges, launched in February 2020—just one month before the global lockdown. As campus job fairs were canceled across India, GetWork became the "blessing in disguise" that allowed 1,500+ colleges to digitize their placement processes overnight.

The Employability Gap

Scale: 10 million annual graduates vs. 1 million Tier 1 graduates.
Fragmentation: Hiring products traditionally work in silos (sourcing vs. assessment vs. background checks).
Data Loss: Traditional hiring via WhatsApp or email leads to "dumb" profiles that don't learn over time.

The Solution: A "One-Touch" AI Ecosystem

GetWork differentiates itself from giants like Naukri or LinkedIn by focusing on the Complete Lifecycle of entry-level hiring. While traditional portals are "sourcing-only," GetWork provides a seamless loop for three key stakeholders:

1. For Colleges: The Placement CRM

Moving beyond messy Excel sheets, GetWork gives Training & Placement Officers (TPOs) a tool to manage recruiter relationships, track student applications, and run job fairs digitally. This tool is currently used by massive chains like **Aptech** (MAAC, Arena Animation) across the globe.

2. For Employers: The End-to-End ATS

Large employers like Airtel or ICICI Bank need to hire 4,000 to 20,000 entry-level staff annually. GetWork provides an Applicant Tracking System (ATS) that handles sourcing from 1,500 colleges, AI-powered screening calls, assessments, and background checks—all in one platform.

3. For Students: "Nisha" the AI Career Companion

The newest innovation is an AI career companion named Nisha. Unlike generic LLMs, Nisha is trained on GetWork’s internal data. She can analyze a student's resume, provide 24/7 interview prep, research a company's reputation on Glassdoor/LinkedIn in seconds, and even offer advice on mental struggles in a first job.

The GetWork Hiring Loop

Sourcing: Access to 4 million students across 1,500 verified college campuses.
Screening: AI-powered initial calls and assessments to filter the top 10% of applicants.
Coordination: Automated interview scheduling and negotiation tools.
Onboarding: Integrated background checks and document collection.

The "Nisha" Advantage: Native AI Training

One of the most significant technical achievements of GetWork is its AI engine. "We didn't train our AI on external data. It’s trained completely on GetWork’s internal hiring data," Birval explains. This ensures that the advice and matching are grounded in the specific realities of the Indian entry-level market, where 200 applications can flood a single LinkedIn post within minutes.

GetWork by the Numbers

9,000+ Registered Companies: From global giants to 10-person startups, leveraging GetWork to find "Bharat's" best talent.

40 Lakh Students: A massive database of freshers and alumni from non-Tier 1 cities.

Advice for the 2025 Job Seeker

Birval warns that the "half-life" of skills is shrinking rapidly. While our grandfathers could rely on one skill for life, today's generation must "learn and unlearn" constantly. He highlights the "Web3 to AI" shift as an example of how fast demand pivots.

The 50-25-25 Rule for Parents

Invest Wisely: Birval advises parents to invest only 50% of their savings into the initial college degree. Save 25% for Phase 2 upskilling and the remaining 25% for Phase 3. A degree alone is no longer enough to secure a job in the AI era.

His micro-advice for students? Focus on Implementation. "Don't just write a project on your resume. Go to Kaggle, find free data sets, and build something practical. Employers care about what you can do, not just what you've attended." He also emphasizes the rising importance of "Soft Skills" like empathy, time management, and problem-solving, which remain difficult for AI to replicate.

Future Vision: Global Expansion

With an office already in **Switzerland** and a new one planned for **Dubai**, GetWork is taking its AI-powered model global. Birval’s goal is to bring international opportunities to Indian candidates. "Our mission is to help 100% of the 10 million graduates every year find their right path," he concludes.

Key Takeaways: The GetWork Blueprint

Degrees aren't enough: Upskilling is a continuous cycle. Aim for four "skilling phases" throughout your life.
Go Niche: Saturate standard portals (LinkedIn/Naukri), but find niche platforms for entry-level or remote roles.
AI is a Companion, Not a Replacement: Use companions like Nisha to prepare for interviews and analyze your resume.
Practicality Wins: Demonstrate implementation through freelance work and small-scale projects during college.

As Rahul Birval and his team of 78 continue to scale, GetWork stands as a testament to the power of understanding "Bharat's" unique challenges. By empowering the existing college ecosystem with world-class AI, they aren't just filling jobs—they are creating a future where potential, not just pedigree, determines success.

About the Guest

Rahul Birval is the Founder and CEO of GetWork. A graduate of NIT Allahabad, he served as a Training and Placement Coordinator before working as a Business Analyst at eClerx. Born in the small town of Mawana, he is a second-generation entrepreneur inspired by his father’s ventures in education. Since 2019, he has led GetWork to become a leading AI-powered hiring ecosystem in India, backed by investors like Arali Ventures and Anirudh Damani.

GetWork is an AI-powered hiring and career platform specifically designed for graduates and freshers from Tier 2, 3, and 4 colleges in India. By providing a comprehensive ecosystem for colleges, employers, and candidates, GetWork streamlines the transition from campus to corporate through advanced data-driven matching and AI companions.