IndoAI Revolutionizes Vision Intelligence with Edge AI and the 'App-isation' of Cameras
Traditional CCTV cameras are "dumb" eyes. They record feed, but the processing—deciding if a person is a known visitor or if a fire has broken out—usually happens in a distant cloud or a bulky server. This creates two massive problems: latency and data privacy. In a world where data sovereignty is becoming a national security priority, sending sensitive video feeds to external servers is a risk many organizations are no longer willing to take.
Enter Eric Fonseca, the co-founder of IndoAI Technologies. By pioneering Edge AI, Eric and his team have built cameras that think for themselves. Processing happens right on the device, ensuring that data never leaves the premises while providing real-time alerts. But IndoAI's vision goes beyond just hardware; they are creating the "App Store" for cameras, a concept Eric calls "App-isation."
The Edge AI Advantage
- Real-time Output: Zero lag in processing alerts or video feeds.
- Inbuilt SIM Module: Operates like a mobile phone, switching to data if Wi-Fi fails.
- Power Backup: Integrated battery for uninterrupted security during outages.
- Data Sovereignty: All processing is done locally; data never leaves the building.
The Pivot: From SMBs to a Pandemic Opportunity
IndoAI's journey is a classic tale of pandemic-driven innovation. Before 2020, the team was catering to small and medium businesses. When the pandemic "white-washed" their existing market, they spotted a gap in the government sector. The Maharashtra State Skill Development Department needed a way to mark attendance for beneficiaries without physical contact.
"We saw this as an opportunity and grabbed it with both hands," Eric recalls. They developed DutyPar, an AI-powered attendance app featuring face recognition and liveness checks. This success with the government laid the foundation for IndoAI to transition from a software-only approach to building integrated Edge AI cameras.
Solving the Privacy Puzzle with Edge Computing
One of the biggest hurdles in AI adoption is data privacy. Major AI giants are US-based, and using their services often means data flows outside India. For a housing society or a high-security office, this is a non-starter.
"The requirement was that data shouldn't leave the premise," Eric explains. By performing Edge processing, IndoAI slices the video feed into images and runs models locally on the camera itself. This eliminates the risk of data leaks to competitors or foreign entities and ensures the system works even if the internet is down.
The Concept of "App-isation"
Just as you download Instagram or Snapchat to your phone to add new capabilities, IndoAI allows users to download "AI Models" to their cameras. You might buy a camera for visitor management today, but remotely "install" a Fire & Smoke detection model tomorrow. It's an open platform where third-party developers can also contribute and share revenue.
Real-World Use Cases: Beyond Attendance
IndoAI is exploring a wide array of domains where computer vision can provide life-saving or efficiency-boosting insights:
- Visitor Management: Authentication and authentication for societies, triggering boom barriers automatically.
- Intrusion Detection: Flagging unknown persons in restricted premises.
- Fire & Smoke: Real-time notifications for potential catastrophes where every second counts.
- Gesture Recognition: Useful in pharmaceutical cleanrooms where touching surfaces is prohibited.
- Environmental Protection: Monitoring mangroves to prevent poaching or land grabs.
How IndoAI Works
- Capture: The camera records a live feed.
- Slice: The feed is sliced into individual images on the device.
- Process: AI models run locally to check for features (e.g., face, fire, gesture).
- Trigger: The system sends a real-time alert or opens a barrier without cloud latency.
Building a Developer Ecosystem
Inspired by platforms like iOS and Android, IndoAI is fostering an open ecosystem. They invite developers to contribute models through hackathons and dedicated landing pages. This collaborative approach allows IndoAI to offer specialized solutions—like Vehicle Number Plate Detection—without building everything in-house.
"It's a win-win situation," says Eric. "Developers showcase their skills and earn through a revenue-sharing model every time their AI model is downloaded and used on a camera."
"For me, entrepreneurship is the ability to move out, create something new, and make it happen. You have to stick to your idea, be consistent, and never give up."
— Eric FonsecaThe Challenge: Change Management
The biggest challenge for IndoAI isn't technology; it's mindset. Convincing a customer to move from a traditional ₹3,000 CCTV to a smarter, more expensive AI camera requires significant "Change Management."
Eric's Lesson for Founders
"Before you can convince a customer, you have to change the mindset of your own team. Once the team has the confidence that what you're creating is the best for society, you can move out and win the market."
The Road Ahead
While global expansion is on the horizon, Eric is focused on making India safer and more automated first. By reducing the need for constant human monitoring—whether for traffic control or society security—IndoAI aims to help society focus on higher-level issues while the "eyes" on the wall handle the rest.