Mitgo: Revolutionizing Global Marketing with an ROI-Driven Partner Ecosystem

In an era where brands spend billions on digital ads with no guarantee of a sale, Mitgo is flipping the script. By creating a global tech ecosystem where advertisers only pay for actual delivered transactions, Mitgo is bringing absolute accountability to the $15 billion affiliate marketing industry. At the heart of this transformation in Asia is Neha Kulwal, the Managing Director of APAC & India at Mitgo, who has scaled the company's India revenue from a modest ₹5 crores to over ₹150 crores in less than a decade.

Neha's journey is a story of resilience and rebellion. Born into a conservative Marwadi family where even co-ed education was discouraged, she fought for her right to lead. Joining Admitad (Mitgo's flagship platform) in 2015 as its first India employee, she built the business from scratch—handling everything from legal entities to bank accounts. Today, she oversees a multi-platform powerhouse that connects over 4,000 global brands with a million publishers, proving that trust and transparency are the ultimate "growth oscillators" in the digital age.

The Anatomy of an Ecosystem: From Affiliate to Global Tech

What started in 2009 as a simple affiliate network has evolved into Mitgo, a diversified global tech holding company. Neha explains that Mitgo isn't just one product; it's a "window" for online businesses to monetize and grow. Their ecosystem includes specialized platforms for every type of digital partner:

Scaling Brand India: From 5 Crores to 150 Crores

When Neha joined Admitad in 2015, the global team consisted of just 45 people. Today, Mitgo employs over 750 professionals across 11 countries. In India, she faced the monumental challenge of building trust in a channel often associated with fraud and "cookie stuffing."

"Transparency is what we brought to the industry," Neha reflects. By integrating real-time tracking pixels and rigorous validation processes, she convinced brands that affiliate marketing was their most efficient acquisition channel. Her strategy was simple: make the cost of acquisition (CAC) lower than Google or Facebook. If a brand spends ₹100 on Google for a lead, Admitad offers it for ₹50—payable only on success.

The Future of Digital Spend: India's Tier-2 Revolution

The COVID-19 pandemic acted as a "reset button" for the digital economy. It pushed consumers in Tier-2 and Tier-3 cities to transact online for everything from groceries to insurance. This shift has fundamentally changed the affiliate industry worldwide. Neha predicts that in the next five to seven years, digital ad spend in India will finally cross 50% of the total market, officially overtaking television.

To stay ahead, Mitgo is investing heavily in entrepreneurship. They run an investment arm that provides between $50,000 to $300,000 to promising publishers and startups. "We want to nurture these online businesses because they are our most important channel partners," Neha says. By investing in cashback sites like Letyshops and coupon platforms like FairSavings, Mitgo is building the infrastructure for the next generation of online commerce.

Founder's Wisdom: Resilience in Crisis

Entrepreneurship, for Neha, is about determination and knowledge-sharing. She vividly recalls the early days of COVID when all delivery-based campaigns were paused by the government. "Within three days, our revenue models were gone," she says. But instead of retreating, her team pivoted to the gaming category, which was booming under lockdown. This resilience is what she believes sets true leaders apart.

The Meaning of Entrepreneurship

For Neha Kulwal, being an entrepreneur means being determined to solve the gaps in your industry while caring for the people who help you fill them. As she continues to lead Mitgo's charge across the Asia-Pacific region, her mission remains clear: make online marketing a safe, transparent, and rewarding space for both the global housewife building a Pinterest channel and the billion-dollar enterprise looking for its next customer.

As the Indian digital ad spend continues its meteoric rise, Mitgo stands as a beacon of efficiency, proving that in the attention economy, results are the only currency that truly matters.

About the Guest

Neha Kulwal is the Managing Director of APAC & India at Mitgo. A seasoned leader in the digital marketing and affiliate industry, Neha has over 12 years of experience in scaling online businesses. She joined Admitad in 2015 as its first India employee and has been instrumental in building its massive partner network across the subcontinent. An MBA graduate from ICFAI Business School, she is recognized as a thought leader in Performance Marketing and was promoted to her current regional role in 2022. She is a passionate advocate for transparency in advertising and a dedicated mentor to emerging entrepreneurs in the tech space.

Mitgo is a global tech company dedicated to delivering innovative solutions and promoting entrepreneurship. Its ecosystem includes flagship Performance Marketing network Admitad, native advertising platform TakeAds, influencer monetization tool ConvertSocial, and several other platforms for online business growth. Mitgo serves over 4,000 brands and a million publishers worldwide, providing a transparent, ROI-driven environment for digital customer acquisition and inventory monetization.