MYRE Capital Democratizes Commercial Real Estate with Fractional Ownership Platform

For decades, high-yield commercial real estate (CRE) was the exclusive playground of institutional funds and ultra-high-net-worth individuals. While retail investors were restricted to low-yield residential properties or fixed deposits, the "big players" were enjoying stable monthly rentals from blue-chip tenants and double-digit capital appreciation. The barrier to entry? A staggering multi-crore ticket size.

Enter Aryaman Vir, a Wall Street veteran and Founder of MYRE Capital. By applying the concept of fractional ownership to real estate, Vir is bridging the gap between small-scale savings and institutional-grade assets. His platform allows indians to invest in prime commercial properties with a fraction of the traditional cost, effectively launching India’s first "neo-realty" investment platform.

From managing portfolios on Wall Street to revolutionizing property investment in India, Vir’s journey is a masterclass in financial innovation and market democratization.

The Problem: The "Big Ticket" Barrier

Indians have a deep-rooted cultural affinity for real estate. However, most look at residential apartments or small shops as their only access point. The reality? Commercial real estate offers far superior return stability and appreciation, but the entry price—often ₹50 crore or more—makes it impossible for the average professional.

"Most asset classes have been fractionalized... when you're investing in the equity market you fractionalize the company," Vir observes. "Similarly, we decided to fractionalize commercial real estate to give Indians unprecedented access."

The Solution: Neo-Realty and Fractional Ownership

MYRE Capital functions as a digital intermediary that curates institutional-quality properties and breaks them into smaller "fractions." This allows an investor to put ₹25 lakhs into a prime office space housing a listed multinational, rather than ₹50 crores into the entire building.

"The tenants that you get are blue chip tenants... they take very long term leases of 9 years or 15 years," Vir explains. This provides investors with a dual return profile: a stable monthly rental income (starting at roughly 8%) plus long-term capital appreciation.

Implementation: From Wall Street to Tech-First PropTech

Vir’s transition from Wall Street to an Indian startup was driven by a massive gap he saw in the domestic market. While the US had mature wealth management models for real estate, India’s retail participation in high-end commercial assets was less than 10% just a year ago.

Leveraging his 10 years of coding experience, Vir initially built the Proof of Concept (POC) himself. "The most important part about running a startup is just to be able to execute," he says. "Things keep evolving... but it's important to just start off and first see the kind of response you get."

Growth through Education

As a new category, fractional ownership faced significant skepticism. MYRE Capital pivoted from pure performance marketing to a content-first approach. By focusing on seminars, articles, and educational webinars, they turned informed investors into brand ambassadors. Today, roughly 25-30% of their new property funding comes from repeat investors—a massive validation of the product-market fit.

The Human Element: Building a Durable Business

Scaling a "neo-realty" firm in an industry where age is traditionally equated with experience was a major challenge for the young founder. To counter this, Vir focused on hiring a multifaceted team from diverse backgrounds, ensuring the platform wasn't just another "real estate shop" but a true tech innovation.

He also implemented a succession-based system from day one. "We built a very durable business... not dependent on any single person," Vir notes. By ensuring every task has a secondary operator, the company remains agile even when key members are preoccupied, allowing for a healthy work-life balance despite the high-stakes environment.

Future Vision: The Gateway to Real Estate

MYRE Capital’s roadmap involves expanding beyond just rent-yielding office spaces. The vision is to explore the entire risk-return spectrum of the asset class, including debt-leveraged investments, pre-construction, and preferred equity.

"Within the next 10 years, the whole idea is that we want to become the avenue by which all real estate investments are flowing through into the sector," says Vir. With a target to ramp up the asset base significantly, MYRE is well on its way to making real estate as liquid and accessible as a mutual fund.

Key Takeaways for PropTech Founders

• Execution Over Ideation: Don't wait for the perfect product. Launch the MVP, get feedback, and iterate incrementally.
• Pivot the Approach, Not the Goal: MYRE pivoted from targeting "real estate investors" to "salaried professionals and NRIs" when they realized the former were looking for higher risk/return profiles.
• Compounding Content: Educational content has a multiplier effect. Articles and videos published a year ago still drive high-quality leads today.
• Calculated Risk: Take risks but have alternative plans in place. A startup is a series of solved failures.

In a world of shifting interest rates and volatile equity markets, MYRE Capital offers a third way—a stable, high-yield alternative that was once hidden behind a wall of capital. For Aryaman Vir, the journey is just beginning, but the goal remains constant: to make every Indian a commercial landlord.