Pitch Our Way Empowers Startups to Secure Funding with Investor-Centric Pitch Decks

Every year, thousands of brilliant business ideas wither on the vine not because they lack market potential, but because they fail to speak the "language of investors." Simran Paul Singh, Co-founder of Pitch Our Way, discovered this gap while working as an analyst in investment banking. He watched as promising founders were rejected in minutes—not due to their operations, but because their documentation didn't align with an investor's thesis.

The 20-Slide Rule: Less is More

One of the most common mistakes Simran sees is length. "We need to make sure our pitch deck is at most 20 to 25 slides," he advises. Many founders try to cram their entire operational history into a deck, but investors only care about a few specific pointers: geography, market size, the problem-solution fit, and the underlying unit economics.

Simran emphasizes that storytelling is vital, but it must be grounded in data. "Storytelling is important, but we need to make sure 'fairy tale' stories are not there in our documents. It takes too much time for investors to read, and it ultimately makes no sense if it isn't backed by a robust financial model."

Bridging the Documentation Gap

Pitch Our Way operates on a two-phase process. Phase One involves "cleaning up" the documentation—pitch decks, financial models, and valuations. Simran and his co-founders, Vanshika and Arjun, take a hands-on approach. While Simran handles digital marketing and investor connections, Arjun focuses on the intricate math of valuations, having reviewed over 700 financial models.

Interestingly, Simran notes that they aren't just "selling documents." Out of 750 companies they've worked with, only 500 required full documentation sets. For the rest, Pitch Our Way provided grooming sessions, sales page optimization, and mentoring—services aimed at making the founder "investor-ready" before a single slide is shared.

The Valuation Bubble

Perhaps the biggest challenge Pitch Our Way faces is managing founder expectations regarding valuation. "In the last couple of years, there has been a bubble. Founders see a competitor's valuation and assume they should be close to that number," Simran explains.

His team works to bring founders back to reality by focusing on their specific revenue streams and cost assumptions. "You can't just copy a competitor's valuation. We help founders realize their actual worth based on audited financials and proven traction, which ultimately makes them more credible in front of a VC."

Defining the Entrepreneur

For Simran, titles like CEO or CTO are secondary to the mindset of risk-taking. He defines an entrepreneur as any individual capable of making an expansion decision and holding the pressure of that decision—even if it goes wrong.

"I have seen CEOs who don't make decisions and managers who take massive risks. Anyone who takes the risk is an entrepreneur for me," he says. This philosophy extends to the youngest minds in India; Simran recalls meeting 18-year-olds with ideas so brilliant they could beat established giants through their unique USP.

Future Vision: Scaling Success

Pitch Our Way has already helped companies like Easy Schooling, Student QR (Singapore), and Green Rhino (Canada) close successful funding rounds. With a team of 18 specialists and operations expanding into multiple global geographies, Simran’s goal is to turn the "startup ecosystem into a success ecosystem," one pitch deck at a time.