QuoDeck Revolutionizes Workforce Engagement with Game-Based Mobile Learning
How do you train 100,000 delivery partners, merchants, or sales agents who have never stepped into a corporate office? In the world of enterprise training, the "off-rolls" workforce is often the largest and most difficult to engage. Kamalika Bhattacharya, Co-founder of QuoDeck, realized that traditional certification-led learning fails this segment. Her solution? Marrying the addictive nature of hyper-casual gaming with corporate knowledge delivery.
The Engagement Ratio
For every one white-collar employee a large enterprise hires, they typically engage 100 to 150 people in their "value chain"—gig workers, delivery agents, sellers, and supply chain partners. QuoDeck was built specifically to solve the training challenge for this massive, mobile-first audience.
From High Finance to High Scores
Before launching QuoDeck, Kamalika spent 15 years in the banking and financial services industry, moving through debt markets, private equity, and venture capital. While raising capital for successful startups, she was struck by the ownership and passion driving entrepreneurs. "I asked myself very stupid questions like, 'How difficult can it be?'" she recalls with a laugh.
The original idea wasn't actually learning—it was gaming. Both Kamalika and her co-founder (and husband) Arijit Lahiri are passionate gamers. However, they quickly realized that while gaming is fun, businesses pay for results. They identified a critical gap: new-age workforces were unresponsive to traditional training methods but were already spending an hour a day on hyper-casual mobile games.
Candy Crush for Corporate Training
QuoDeck’s premise differs from standard gamification. While they use points and leaderboards, the core of the experience is "hyper-casual gaming"—the mechanics found in hits like Candy Crush, Angry Birds, or Temple Run.
By using these familiar, addictive loops, QuoDeck ensures that learning doesn't feel like a chore. For a delivery partner or a merchant on an e-commerce platform, the barrier to entry is lowered, and engagement rates skyrocket.
The Three Pillars of QuoDeck
The platform stands on three technological foundations designed for the modern enterprise:
- Mobility: Everything is mobile-first. QuoDeck includes rapid authoring tools that allow HR managers to create content even simpler than making a PPT, specifically designed for mobile screens.
- Interactivity: Moving beyond simple modules, the platform offers "Knowledge Centers"—searchable, bite-sized content repositories that act like a mini-Google for the specific company's products and processes.
- Analytics: Built on a big data stack, QuoDeck treats learning like a marketing problem. Every click is logged, allowing managers to understand consumer behavior and consumption patterns in real-time.
Building Through the Fire
The transition from investment banking to entrepreneurship was a "shock" to the system. Kamalika recalls hitting rock bottom early on, leading them to remortgage their house to keep the business alive. "I think when you pick up the office and go in every day and there are people whose salaries you're responsible for, it really brings it home that you've got to make it work," she says.
Initially, industry veterans were skeptical. Gaming was seen as "fun," not a serious solution for business problems. However, as QuoDeck began delivering measurable outcomes for institutions like ISB and large FMCG companies, that skepticism turned into scale.
Advice for Entrepreneurs: The Marathon Mindset
Kamalika views entrepreneurship as a marathon, not a sprint. Her advice? Don't drop your lifestyle to an "ascetic" level that is unsustainable for 5-7 years. You need to sustain your energy for the long haul. Secondly, she encourages chasing "intermediate impossibles"—continuing to innovate even after finding product-market fit to avoid obsolescence.
The Future: Chasing the Impossible
Today, QuoDeck operates on a dual model: a SaaS subscription for its platform and a marketplace for custom content creation. For Kamalika, entrepreneurship remains a source of immense pride. "Everything that you do—whether it lives or dies, soars or falls—is at your door," she concludes. "And that takes an enormous amount of pride."