Synclovis: Amit Pandey on Building World-Class Tech Products and the Power of Commitment
Transitioning from a corporate leader managing multi-million dollar portfolios to a founder starting from zero is perhaps the ultimate test of character. Amit Pandey, the Founder and CEO of Synclovis, lived this transformation. After years of leading large teams in the tech industry, Amit realized that entrepreneurship isn't a part-time endeavor—it requires 100% commitment. Today, Synclovis is a thriving technology consulting firm, helping entrepreneurs worldwide turn their visions into world-class mobile and web applications.
The Catalyst: From Recession to Resilience
Amit's journey was shaped by both success and setbacks. Early in his career, he helped grow a five-person startup called Fortune into a 75-strong team specializing in Mac applications. However, the 2008 recession brought the company to its knees. "We were back to square one," Amit recalls. "That was one of the key points which really hurt me, and I wanted to do something where this situation doesn't get repeated."
He spent the next few years honing his skills, eventually rising to become a partner in a multi-million dollar business unit. While the corporate world provided comfort and a strong brand name, the itch to build his own legacy remained. In January 2014, Amit finally took the plunge, but he quickly learned that "brand Amit" was not the same as the brand of a massive corporation.
The Power of Physical Commitment: Why Office Space Matters
One of Amit's most counter-intuitive pieces of advice for modern founders is the importance of a physical office. In the early months of 2014, he struggled with clarity. It was only when he signed a lease for an office space and hired his first two employees that the "chaos and confusion" vanished.
The Commitment Trigger
Amit believes that physical infrastructure serves as a psychological commitment:
- Registration: Taking an office forces you to formalize the business.
- Accountability: Hiring people means you are now responsible for their livelihoods.
- Momentum: Having a place to go every day separates "home life" from the "hustle."
"If I would have continued to work from home, I wouldn't have hired people," Amit admits. "And if I hadn't hired people, I wouldn't have bothered about how to generate revenue to take care of salaries. That pressure pushes you in the right direction."
Lessons from the Pitch: The Wall of Cricket
A passionate cricket fan, Amit draws parallels between the pitch and the boardroom. He cites the "coolness" of MS Dhoni under pressure and the legendary work ethic of Sachin Tendulkar as his guiding lights. He recalls how Tendulkar, after being bowled by Shane Warne, practiced until he invented the paddle sweep to counter the legendary spinner.
"Never give up. One ball can make a difference," Amit says, echoing the spirit of Dhoni. This resilience was crucial when early clients, who were ready to invest millions in Amit's previous corporate role, wouldn't even part with $5,000 for his new startup. It taught him that execution and brand building are long-term games.
Scaling the Seven Functions of Business
As Synclovis grew, Amit faced the classic "founder's trap": trying to do everything. He realized that a business consists of seven core functions: Marketing, Sales, Operations, Finance, R&D, Administration, and Management. Initially, Amit was the master of Operations but a novice in Sales and Finance.
The Flagship: Blue Wings
Under Amit's leadership, Synclovis developed **Blue Wings**, a flagship SaaS platform that helps educational institutions go digital. It combines management and collaboration into one seamless interface, proving that Synclovis isn't just a service company but a product innovator.
Amit's Formula for Delegation
- Identify Strengths: Recognize where you are an expert (e.g., Operations) and where you are lacking (e.g., Sales).
- Delegate Weaknesses: Hire or outsource functions where you are not the master.
- The 6-Month Rule: "Make your role redundant in six months. If you are doing accounts today, build a system so someone else can do it in six months, so you can move forward to strategy."
- Focus on Value: Create products or services that solve real problems from day one.
Future Vision: Delivering World-Class Quality
Amit's message to potential entrepreneurs is clear: focus on creating something of value that generates revenue from day one. In a landscape where 90% of startups fail within years, the differentiator is the quality of delivery and the commitment of the founder.
With Synclovis now delivering top-notch solutions to clients in the US, UK, Singapore, and India, Amit Pandey has proven that by combining corporate discipline with entrepreneurial grit, it is possible to build a world-class brand from the ground up.