Threeminutes: Prachi Singh on the Art of Information Curation and Newsletter Strategy
In an age of information overload, the most valuable service isn't more content—it's curation. Prachi Singh, the Founder of Threeminutes, is building a platform dedicated to making news and insights digestible in exactly three minutes. A graduate of SSCBS and FMS Delhi, Prachi is leveraging her background in marketing to tackle the "attention economy," helping busy professionals stay informed without the burnout of traditional media consumption.
Prachi's journey began with a simple observation: people want to be informed, but they are overwhelmed by the volume of depressing and cluttered news in the morning. "I wanted to create something that provides a positive and focused start to the day," Prachi explains. "Threeminutes was born out of the idea that you shouldn't need more than a few minutes to grasp the most important stories of the day. It's about respecting the reader's time."
The Challenge of Open Rates
Building a newsletter is easy; getting people to open it is the real battle. "The industry average for open rates is often around 20-25%," Prachi notes. "To beat that, you need a unique voice and a consistent value proposition. If your subject line doesn't promise immediate value, your content won't even be seen. We focus on curating 'need-to-know' vs. 'nice-to-know' information."
Building a Sustainable Media Venture
Threeminutes isn't just about email; it's a multi-channel approach to digital media. Prachi has diversified the platform's revenue streams through content curation for larger media houses, YouTube video versions of her newsletters, and a growing membership community. "You can't depend on just one stream," she asserts. "By using Google AdSense, sponsored content, and potentially a subscription model, we are building a brand that can survive the shifts in the digital landscape."
Scaling a media startup requires a lean approach. Prachi leads a small team of dedicated researchers and designers who focus on high-impact work. "I look for people who are curious and observational," she says. "In the news business, if you aren't paying attention to the world around you, you can't curate effectively."
Breaking the '9-to-5' Mindset
Transitioning from a potential corporate career to entrepreneurship was a conscious choice for Prachi. "I always wanted to build something unique," she shares. "Even if things go wrong, the learning from building your own brand is far more valuable than a stable paycheck. You have to be willing to invest your own time and money initially to prove the model. Consistency is the only way to build trust with an audience."
She draws inspiration from successful digital media brands that have revolutionized how news is delivered. For Prachi, the goal is to create a brand that people associate with clarity and reliability. "Never say 'it's not my job.' In a startup, your job is to grow the enterprise until the customer gets exactly what was promised."
Prachi's Guide for Digital Media Founders
- Start Small, Be Consistent: Don't wait for a huge subscriber list. Start with 10 people and deliver value every single day.
- Focus on Curation: In an era of AI-generated content, human curation and unique perspectives are more valuable than ever.
- Monitor Your Metrics: Open rates, click-through rates, and unsubscribes are your best teachers. Listen to what the data tells you.
- Build a Community: Move beyond one-way communication. Engage with your readers through comments, surveys, and interactive polls.
The Vision for Threeminutes
Looking ahead, Prachi aims to grow Threeminutes into a comprehensive newsletter platform that supports other creators. She is also focused on building a "member-to-member" network where professionals can interact and share insights. For Prachi, Threeminutes is not just a newsletter; it's a vision for a more focused, positive, and efficient information ecosystem in India.
Threeminutes at a Glance
- Core Value: Curated news and insights delivered in 3 minutes.
- Multi-Channel: Email newsletters, YouTube video summaries, and a digital community.
- Heritage: Founded by an SSCBS/FMS Delhi alumna with a focus on marketing excellence.
About the Guest
Prachi Singh is the Founder of Threeminutes. A marketing graduate from SSCBS (Delhi University) with an MBA from FMS Delhi, Prachi is a visionary entrepreneur in the digital media space. She is passionate about information design and efficient storytelling. Prachi is dedicated to helping people navigate the digital era without information fatigue and is a vocal advocate for consistent, value-driven entrepreneurship.
Threeminutes is a curated newsletter platform that provides daily news, business insights, and lifestyle tips in a concise, 3-minute format. By focusing on high-quality curation and digestible content, Threeminutes helps busy readers stay informed and inspired every morning.