uKnowva: Building the World’s Smartest HRMS with AI-Driven Modular Excellence
"HR should be strategic, not transactional. If a software can handle the routine, the human can focus on building maturity and agility in the organization." This vision, shared by Vicky Jain, founder of uKnowva, is the driving force behind one of India’s most flexible and intelligent HRMS/HCM platforms. By combining the four pillars of HR—Talent Management, Acquisition, Development, and Engagement—into a single modular ecosystem, uKnowva is helping enterprises move beyond spreadsheets and into the future of work.
Founded in the wake of the 2008 recession, uKnowva (brand of **Convergence IT Services**) began as a custom development firm. However, a "mini LinkedIn" project for a client evolved into a comprehensive product that now serves major institutions like **Kotak Bank** and **IndusInd Bank**. Vicky Jain's journey is a masterclass in productization—turning a "tailoring business" of services into a world-class "ready-to-wear" SaaS empire.
The Genesis: From 2008 Recession to a "Mini Facebook"
Vicky Jain graduated as an engineer in 2008, just as the Lehman Brothers crisis hit. With few jobs available, he and his co-founders started a custom development shop. The turning point came in 2012 when they built a small intranet for themselves to track discussions and modules. A customer saw it and asked for a similar "social" system for their own organization.
"We built an intranet that was like a mini LinkedIn or Facebook for the organization," Vicky recalls. While the intranet market was early for India, they realized that the **HRMS** space was the perfect vertical to scale. By adding automation to the "law of the land" features like payroll and PF, and combining them with a high-end UX for Performance Management, uKnowva found its sweet spot.
The uKnowva Evolution Path
- The Intranet Phase (2012): Launched as a social interaction platform for internal corporate communication.
- The Vertical Expansion: Realized that "social" alone was too early; pivoted to include core HRMS modules.
- The Product-Market Fit: Successfully moved from Media companies to the NBFC and Banking space (the "sweet spot").
- The Institutional Shift: Transitioned from a custom "tailoring" mindset to a standardized "Raymond-style" product model.
The Four Pillars of Strategic HR
Vicky Jain defines the modern HR function through four key areas of responsibility. uKnowva is built to automate the transactional elements of all four, freeing up HR leaders to focus on "people maturity."
"My customers tell me uKnowva is easy to use, cost-effective, and flexible," says Vicky. This flexibility comes from a modular design where companies can start with one part (e.g., Talent Acquisition) and gradually add modules as their organization grows.
The 4 Pillars of uKnowva HCM
- Talent Management: Data management, onboarding, and complete employee lifecycle tracking.
- Talent Acquisition: Advanced ATS (Applicant Tracking Systems) and recruitment tools.
- Talent Development: Performance Management (PMS), Learning and Development (L&D), and appraisals.
- Talent Engagement: Social intranets, pulse surveys, and employee happiness tracking.
The Pivot: From "Tailor" to "Ready-to-Wear"
One of the hardest lessons for Vicky was the transition from a service-based mindset to a product-based one. "Services are like a tailoring business; you come and tell me what you want, and I stitch a blazer for you," he explains. "A product is like being Raymond—this is what I do, and nothing else."
This shift required changing the mindset of every employee. It meant saying "no" to certain manufacturing units where the product didn't fit, and doubling down on the NBFC and Banking segments where uKnowva's people-dependent focus thrived. Today, uKnowva is a holistic, world-class product used by thousands of professionals across India's Tier 1 and Tier 2 cities.
— Vicky Jain, Founder, uKnowva
Leadership and the "Failure" Education
Reflecting on his journey, Vicky emphasizes that entrepreneurship teaches things that no university can—specifically **Patience**, **Leadership**, and **Handling Failure**. He is a vocal advocate for teaching students how to fail, noting that the fear of failure is a major crisis in the modern educational system. For Vicky, every mistake made during the bootstrap years was an "investment" in the maturity of the leadership team.
Vicky’s Wisdom for SaaS Founders
- UX is the Governor: While payroll is governed by law, Performance Management is governed by UX. If the experience isn't seamless, adoption will fail.
- Find Your Sweet Spot: Don't try to be everything to everyone. Manufacturing units care about machines; Banks care about people. Sell to the one that matches your product.
- Gain Trust First: In the early days, being a "no-name" brand is harder than building the tech. Focus on winning institutional trust before you worry about scaling.
- Value Creation > Money: If you focus on creating legacy and value, the valuation and the revenue will eventually follow.
The Future: AI and Global Ambitions
With a recent $0.5 million seed round in 2025—their first institutional capital after years of bootstrapping—uKnowva is entering a new chapter. The roadmap includes an aggressive expansion of their AI capabilities and a focus on global markets. By staying in "Startup Mode" and solving problems every day, Vicky Jain is ensuring that uKnowva remains at the heart of the digital transformation of the workplace.
"We want to build something in India that the entire world can use," Vicky concludes. As organizations globally shift toward strategic people management, uKnowva’s modular, "smart" approach is positioned to lead the way.
Key Takeaways
For HR Managers: Automation isn't here to take your job; it's here to give you your strategic voice back. Use tools to manage the transaction so you can manage the culture.
For Tech Founders: The transition from Services to Product is a cultural shift, not just a technical one. You have to learn to say "no" to clients to maintain the integrity of your product.
For Investors: Bootstrapped companies like uKnowva, which have survived through recessions and pandemics, offer a level of resilience and fiscal discipline that is rare in the high-burn world of VC.
About the Guest
Vicky Jain is the Founder and CEO of uKnowva. An engineer and MBA from Mumbai University, he belongs to a traditional business family but chose the path of tech entrepreneurship. Since 2008, he has built uKnowva from a custom development firm into a leading AI-powered HRMS platform, serving over 1.5 lakh users and some of India's most prestigious financial institutions.