UnoTag: How Mohit Ambani is Gamifying the Global Sales Machine to Drive 60% Productivity Gains
In the high-pressure world of sales, the difference between a "good" day and a "great" one often comes down to a single question: What motivates a human being to push harder? While traditional CRMs are designed for tracking, they often feel like administrative chores that sap the energy of high-performing reps. Mohit Ambani, Founder and CEO of UnoTag, is solving this "engagement crisis." By building an AI-powered gamification platform that turns sales targets into a high-stakes competitive game, Mohit is helping brands drive productivity gains of up to 60% through the power of behavioral economics.
Mohit Ambani’s journey is a blend of computer engineering rigor and entrepreneurial curiosity. A graduate of the Bangalore Institute of Technology and an alumnus of the National University of Singapore’s entrepreneurship program, Mohit was always fascinated by what makes people move. In 2018, alongside co-founders Arpit Vasani and Mehul Jain, he launched UnoTag to replace boring spreadsheets with dopamine-fueled leaderboards and rewards. Today, the platform—powered by its proprietary engine, **Mok**—serves over 60 marquee brands and motivates a workforce of over 100,000 users.
The CRM vs. Gamification Gap
Traditional CRMs are systems of record—they tell you *what* happened. UnoTag is a system of engagement—it tells you *why* a salesperson should care about the next task. By injecting points, badges, and "IPL-style" auction mechanics into the daily workflow, Mohit is bridging the gap between management goals and employee motivation.
The Problem: The "Admin Work" Burnout
Sales teams and channel partners are often drowning in data. They are expected to log every call, every lead, and every meeting into a system that provides them with zero immediate gratification. This leads to a "lag" in reporting and a lack of motivation, especially for those in middle-tier performance brackets who feel that the top rewards are always out of reach.
"Nobody wakes up in the morning excited to update their CRM," Mohit explains. "People wake up excited to win. We realized that if we could turn the boring metrics—like leads qualified or demos scheduled—into points in a game, we could change the entire culture of a sales organization."
The Solution: The UnoTag "Mok" AI Platform
UnoTag acts as a gamified layer on top of existing CRMs and communication tools. It uses behavioral nudges and personalized challenges to motivate specific behaviors. Whether it’s a short-term "sprint" to close a quarter or a long-term loyalty program for channel partners, the platform creates a "reason to win" for every user.
The Mok Gamification Journey
- Metric Definition: Management defines the key performance indicators (KPIs) they want to drive.
- Game Design: KPIs are turned into games—ranging from simple leaderboards to complex fantasy leagues.
- Real-Time Feedback: As users complete tasks, they receive instant points, badges, and personalized "nudges" from the AI.
- The 'Marketplace' Reward: Points are redeemed for real-world rewards from an integrated catalog of 1,000+ brands like Amazon and Axis.
- Social Proof: Teams compete in "Leagues," complete with "Orange Caps" and "Hall of Fame" digital posters to drive healthy competition.
Case Study: The "IPL for Sales" Experiment
One of UnoTag's most successful implementations involved a software company that was struggling with sales team synergy. Mohit’s team designed an "IPL-style Auction" where account executives were the "Players" and managers were the "Team Owners." Managers "bought" players based on their past performance data, creating instant ownership and a high-stakes competitive environment.
The result? **A 60% increase in business productivity**. By mirroring the excitement of a national sport, the company transformed their professional hygiene—things like timely reporting and lead qualification—into a badge of honor that everyone wanted to earn.
UnoTag Scale & Impact
- 100,000+ Users: Motivating sales reps, support teams, and channel partners daily.
- 60+ Marquee Brands: Serving the BFSI, FMCG, and Tech sectors across India.
- 60% Productivity Boost: Proven results in driving top-line growth for enterprise clients.
- AI-Led Nudges: Using behavioral economics to personalize motivation for every individual user.
Lessons in Resilience: The Bootstrapping Grit
Mohit is a strong believer in "Capital Efficiency." UnoTag was built with a focused team and a lean budget, prioritizing customer validation over vanity funding. He recounts the early days of personally conducting cold calls and chasing clients who "didn't know he existed," eventually converting them by proving the value of the platform through pilot runs.
"In a startup, you have to be ready to do everything," he reflects. "I handled customer support calls myself just to understand why a user was struggling. That direct feedback is the only way to build a product that actually works in the real world."
Founder's Lesson: Find Your Technical Anchor
Mohit emphasizes the importance of a technical co-founder. "If you aren't building the product yourself, you need someone who owns the tech as much as you own the vision. A startup is a connection between people, technology, and innovation."
The Future: A $100M Vision
Mohit’s vision for UnoTag is to become the synonymous tool for performance management across the global sales landscape. He plans to scale the platform into an automated engine that handles everything from lead identification to final incentive disbursement, with a goal of building a multi-million dollar "Decacorn" from India.
UnoTag is proving that when you make work feel like play, everybody wins. By gamifying the grind and rewarding the hustle, Mohit Ambani and his team are ensuring that for the next generation of sales professionals, the "Show" never stops.
About the Guest
Mohit Ambani is the Founder and CEO of UnoTag. A computer engineer with a deep interest in behavioral economics and game mechanics, Mohit has built UnoTag into a leading gamification platform for sales and engagement. An alumnus of BIT Bangalore and NUS, he is a passionate advocate for employee motivation and productivity. Under his leadership, UnoTag has secured backing from marquee investors like Indian Angel Network and silk bridge partners, and continues to disrupt the incentive management space.
UnoTag is an AI-powered performance gamification and incentive management platform. By using behavioral science, the platform helps companies motivate their sales teams, channel partners, and employees through points, leaderboards, and real-world rewards, leading to significant gains in business productivity and engagement.