Vieroots Revolutionizes Human Performance with Biohacking and AI-Powered Genetic Testing

"Death is going to be optional." This profound statement from biohacking scientists represents the frontier that Dr. Sajeev Nair, Founder of Vieroots, is bringing to India. With masters degrees in both analytical chemistry and business management, 20+ years in health and wellness, and a pioneering journey that introduced nutritional IVs and genetic predisposition testing to India years before they became mainstream, Nair is now revolutionizing how people optimize their bodies and brains using science, technology, and AI.

Vieroots combines genetic testing for 327+ health conditions and 1,000+ genes with metabolic assessment and AI-powered analysis to deliver highly personalized lifestyle modification programs. Having processed 10,000+ cases through epigenetic lifestyle modification, Nair's platform has generated enough data for machine learning to create a generative AI health assistant that provides personalized recommendations anytime, anywhere—even telling you which dishes to eat while traveling in Vietnam based on your unique genetic and metabolic profile.

This isn't just wellness—it's human performance optimization powered by the convergence of genetics, AI, and preventive healthcare.

From Sales to Wellness Pioneer: An Unconventional Journey

Dr. Sajeev Nair's journey defies conventional career paths. With a Master's in analytical chemistry followed by an MBA, he began his career in sales across diverse industries including consumer electronics and pharmaceuticals.

"I started my career in sales with completely diverse kind of industries," Nair recalls. His analytical chemistry background combined with management education gave him unique advantages, particularly in the pharmaceutical sector.

But 2000 marked his entry into entrepreneurship—selling nutritional supplements when "nutrition supplement was a new thing in Indian Market. In fact, there was no category at all."

India's First: Nutritional IVs and Genetic Predisposition Testing

Nair's innovative streak manifested early. In 2003-2004, he partnered with a doctor to establish one of India's first wellness clinics. "We were the first one to bring in nutritional IV way back in 2005," Nair notes.

At that time, nutritional IVs were virtually unknown in India. "That point of time nobody had any idea about nutritional IVs. Now nutritional IVs have become very common—people go to different clinics, take Vitamin C IVs, vitamin B IVs, cocktails and all those kinds of stuff."

But Nair wasn't done innovating. In 2006-2007, he brought genetic predisposition testing to India. "Indian genetic Labs were not testing for predisposition...we were actually bringing those kits from Canada."

This testing wasn't about diagnosing diseases—it was preventive. "We were doing it to analyze the risk not specific to a disease condition, it's not treatment oriented, it's preventive."

20 Years of Peak Performance: The Foundation

Alongside his health and wellness ventures, Nair spent 20 years in peak performance coaching and training. "I've been doing a lot of peak performance conventions—maybe millions of people must have attended my events, not just in India, in Middle East also."

This experience gave him unique insights into human potential and performance optimization. When he approached his 50s, a question struck him: "How can I enhance my energy levels and perform at peak levels post 50s?"

This question led him to dive deep into human longevity, age reversal, and slowing down aging. That's where he discovered biohacking.

Vieroots: Birth of a Human Performance Optimization Brand

In 2020, Nair co-founded Vieroots with his son, who had just completed his management studies and was contemplating entrepreneurship.

"I was showing him the entire possibilities and he was also fascinated, so he became co-founder. We started this in 2020," Nair explains.

Vieroots' core theme: human performance optimization. "How can you create optimize humans? That's what we are looking at. And which is possible right now mainly because you have enough data which is available now—starting from your genetic data up to your sleep data, everything is available, it's handy now."

"With the support of AI and medical experts, we're compiling this data and providing highly personalized lifestyle modification programs which can help people to live long and stay healthy and be productive and contributing to the best to the society."

Understanding the Target Market: Performance Seekers

When asked about his target market, Nair clarifies that Vieroots isn't limited by demographics but by psychographics—the mindset of performance seekers.

"I would rather say that whom we are targeting, we are targeting anyone who is into the performance space. Anyone who wants to enhance performance and live longer and stay healthy—they are all our target market."

This includes artists, entrepreneurs, sports persons, employees—anyone focused on performance at any life stage, not just post-50s. Nair observes performance erosion happening even in 30s and 40s due to lifestyle factors.

Educating the Market: The Awareness Challenge

Vieroots faces a fundamental education challenge. "Not many people know that they can optimize their body and their brain—that's what we are actually doing: optimizing your body and your brain and the mind using science and technology, using scientific processes which are proven, evidence-based now."

The company uses digital media extensively to educate people about human performance optimization possibilities.

But Nair employs a strategic B2B2C approach through partnerships. "We have a kind of A2B arrangement with like-minded functional medicine doctors and functional medicine practitioners, coaches."

These practitioners "already cater to a bunch of clients but at the same time, they are also looking for highly personalized solution."

The Epigenetic Lifestyle Modification Program

Vieroots' flagship offering represents the cutting edge of personalized wellness. The epigenetic lifestyle modification program begins with comprehensive genetic predisposition testing.

"When you do a genetic predisposition test, you may come to know that you have a higher risk for X disease. That information is not going to help you because it can only scare you," Nair explains.

Vieroots specialized insight: "genes are loaded guns, they need to be triggered."

Four Years, 10,000+ Cases: Data Intelligence

Over four years, Vieroots has processed more than 10,000 cases through this program. "Compiling this data, now the machine has learned and it has become intelligent," Nair explains.

The result: a generative AI that serves as a highly personalized health assistant. Once your genetic and metabolic data is processed, "you can ask any type of questions, and especially if it goes into the hand of a clinician or a coach or a practitioner, they can give very, very, very personalized, highly personalized healthcare or lifestyle or medical recommendations to that client."

The AI Health Assistant: Your Personal Wellness Concierge

Nair describes the AI assistant as working "almost like a health concierge." The applications are fascinating:

Travel Example: "Suppose Priya wants to travel to Vietnam and you want to know what kind of dishes is good for you from your genetic and metabolic profile—the AI can tell you that."

This level of personalization was previously impossible. The AI combines your unique genetic makeup with current health data to provide context-specific recommendations anywhere in the world.

Limoverse: Blockchain-Powered Decentralized Wellness Ecosystem

Vieroots' innovation extends beyond the D2C brand. Nair recognized a critical challenge in the wellness industry: fragmentation.

"Wellness is a very fragmented domain. Unlike the medical industry, wellness is a very, very fragmented domain. Everybody is in their own silos—the Ayurveda doctor thinks that's ultimate, the naturopath thinks that's ultimate, the yoga practitioner says you don't require to do anything else, you just need to do yoga."

Bringing these diverse practitioners together under an aggregator model would create conflicts. "Here we found that the best model is something like a decentralized kind of platform where everyone creates their own kind of communities."

The Blockchain Innovation: Rewarding Behavioral Change

Nair identified a critical insight: lifestyle modification requires behavioral change, and behavioral change requires incentivization.

"When we talk about lifestyle diseases or reversing aging or whatever it is, it requires a lot of lifestyle modification which is nothing but behavioral changes for a human being. To make behavioral changes, you need to be rewarded, you need to be incentivized."

"We built some very exciting reward programs inside this ecosystem where we say that okay, you reduce your biological age by every one year, you are being rewarded with certain utility tokens which we call it as Limos tokens."

Using Limos tokens, people can avail services within the ecosystem—or sell them on crypto exchanges if they want to monetize. "It's a very interesting and this is the first of its kind in the world when it comes to a highly utility-based token from the health and wellness ecosystem."

Managing Multiple Ventures: The Resource Mastery

With Vieroots, Limoverse, wellness clinics, consulting, and peak performance coaching, how does Nair manage everything? His answer reveals profound entrepreneurial wisdom.

"It's all about finding the right kind of resources. No one person in the world can do everything."

Empowering Leadership: The Trust-First Approach

Nair's strategy for scaling ventures: empower strong leaders. "Every company whenever I build a company, I make sure that I get the right kind of resource to lead, and I trust them. I trust them, I give them full responsibility."

This approach addresses a common organizational failing: "Most of the organizations struggle mainly because the people whom you actually bring into the organization, you give them responsibility and you don't give them authority, so they cannot function."

Nair works the other way around. "I give them full responsibility. I know that initially you may have to do some handholding, sometimes they may make mistakes, but you'll have to go with that. You'll have to take that risk. People think that when you think about any venture or an entrepreneur, you have to take risk—that risk is not just in terms of investment, the risk is also in terms of investing on people."

The Innovator's Challenge: 3-5 Years Ahead of Time

With two decades of pioneering innovations, Nair has faced significant challenges—primarily the skepticism that greets novel ideas.

"I've always been an innovator, and I always wanted to get into songs which are unknown...always there will be challenges, because when you are talking about new things, that's the only thing what I always find."

The challenge: convincing stakeholders about concepts before their time. "It takes some time to convince the stakeholders about it, whether it is your core team or whether it is even the government."

Examples of being ahead of the curve:

• 2008: Founded Bramma, first structured consulting firm for MSMEs when none existed
• 2020: Launched AI-powered lifestyle modification when concept was unknown
• 2024: Created blockchain-based wellness rewards before Web3 adoption mainstream

"It's a pain which any innovator or creator goes through," Nair acknowledges. But his track record proves that patience and persistence eventually pay off as markets mature.

Entrepreneurship Wisdom: The Four-Quadrant Success Formula

With over 20 years of entrepreneurial experience, Nair shares his framework for entrepreneurial success—a systematic approach to evaluating opportunities.

"Many people who jump into entrepreneurship do it for money...only 1% of entrepreneurs make it big." But entrepreneurship isn't about chasing money—it's about alignment between passion, capability, market need, and commercial value.

"When these four things come together, it's a success formula—that's what I have seen," Nair states definitively.

This distinction is crucial. Don't start by hunting for problems—start with your strengths and passions, then find where they address market needs with commercial viability.

Key Takeaways

Dr. Sajeev Nair's journey from sales professional to biohacking pioneer offers crucial insights:

For Wellness Seekers: You can optimize your body and brain using science and technology. Genetic testing combined with AI analysis can reveal your health risks and triggers, enabling personalized lifestyle modifications that prevent disease and enhance performance.

For Performance-Driven Individuals: Performance erosion begins in your 30s and 40s due to lifestyle factors. Don't accept fatigue and brain fog as inevitable—biohacking and epigenetic lifestyle modification can restore and enhance your peak performance.

For Entrepreneurs: Focus on one thing at a time and become exceptional at it. Build ventures around your strengths and passions, then find market needs where your capabilities create unique value. Empower your team with both responsibility AND authority.

For Health Practitioners: The future of wellness is convergence. Platforms like Limoverse enable Ayurveda, naturopathy, yoga, and functional medicine practitioners to collaborate while maintaining autonomy. AI tools like Vieroots' health assistant can supercharge your practice with data-driven personalization.

For Innovators: Being 3-5 years ahead of the market creates challenges but also opportunities. Educate stakeholders, refine your articulation, and persist through skepticism. When the market catches up, you'll be positioned as the established leader.

For Web3 Builders: Blockchain applications succeed when they solve genuine user problems. Limoverse uses tokens to incentivize behavioral change—the hardest part of health interventions. Build utility into your token ecosystem, not just speculation.

Vieroots represents the future of wellness: Not reactive disease treatment, but proactive human performance optimization powered by genetics, AI, and personalized lifestyle modification. As Nair says, "Death is going to be optional"—and Vieroots is making that possibility accessible to everyone seeking peak performance and longevity.

About the Guest

Dr. Sajeev Nair is the Founder and Chairman of Vieroots Wellness Solutions Pvt Ltd, a pioneering D2C brand revolutionizing health, wellness, and nutrition through biohacking and human performance optimization. With Masters degrees in analytical chemistry and business management, combined with 20+ years in the wellness industry, Nair brings scientific rigor to preventive healthcare.

As a serial entrepreneur, Nair has introduced multiple firsts to India: nutritional IVs (2003-2004), genetic predisposition testing (2006-2007), and AI-powered epigenetic lifestyle modification programs (2020). His journey from sales professional to wellness pioneer demonstrates how domain expertise combined with entrepreneurial vision can transform industries.

Beyond Vieroots, Nair is the curator of the World Biohack Summit and founder of Limoverse, a decentralized wellness ecosystem that rewards healthy lifestyle behaviors through blockchain-based utility tokens. As a peak performance coach for 20 years, he has transformed millions of lives through events in India and the Middle East.

Nair's four-quadrant success formula for entrepreneurship—aligning passion, expertise, market need, and commercial value—emerges from decades of trial, error, and success. His ability to operate 3-5 years ahead of market trends while maintaining patience for stakeholder education distinguishes him as a visionary in the health tech space.

At Vieroots, Nair is building toward a future where human performance optimization is accessible to everyone. His vision combines cutting-edge science—genetics, AI, biohacking—with practical wellness solutions that help people live longer, healthier, more productive lives. As he works toward making death optional through scientific advancement, Nair is proving that the human potential for optimization is virtually unlimited.