Zeda.io: How Prashant Mahajan is Building the 'Mission Control' for Product Teams

In the fast-paced world of tech startups, Product Managers (PMs) are often hailed as the "CEOs of the product." Yet, while engineers have Jira and designers have Figma, PMs have long been stuck using a fragmented "Frankenstein" stack of Google Docs, Slack threads, and scattered spreadsheets. Prashant Mahajan, Co-founder and CEO of Zeda.io, is building the missing piece of the puzzle. By creating a centralized "Mission Control" for product teams, Prashant is ensuring that the journey from customer feedback to a shipped feature is no longer a game of telephone, but a data-driven science.

Prashant Mahajan’s journey into SaaS entrepreneurship is a story of turning a personal crisis into a global opportunity. A graduate of NIT Jalandhar, Prashant spent years leading product at high-growth giants like Paytm and Tokopedia. In 2020, during the height of the global pandemic, he faced a sudden layoff. Rather than seeking another corporate role, he teamed up with co-founder Vaibhav Devpura to build the platform he wished he had as a PM. Today, Zeda.io has raised over **$3.25 million** from marquee investors like **BEENEXT** and is serving product teams across the globe, proving that the best products are built to solve the founder's own biggest headache.

The Problem: The "Documentation Black Hole"

For most product teams, customer feedback is a chaotic mess. Insights come from sales calls, support tickets, and direct emails. By the time a PM tries to translate this into a Product Requirement Document (PRD) or a roadmap, the original customer "Why" is often lost. This leads to features that are technically perfect but solve no real-world problem. PMs spend 70% of their time chasing data and only 30% on actual strategic thinking.

"I saw that teams were using tools that were doc-heavy but data-poor," Prashant explains. "Zeda.io was built to change that. We wanted to move from 'Documentation' to 'Intelligence.' A tool that doesn't just store your roadmap but helps you justify why every single item is on it."

The Solution: The Zeda.io Product Intelligence Stack

Zeda.io acts as the "Operating System" for product teams. It integrates with customer-facing tools like Zendesk, Intercom, and Slack to automatically aggregate feedback. Using machine learning, it then helps PMs categorize these insights and map them directly to product goals and roadmaps.

The Hustle: Validation Before Code

Zeda.io’s growth is rooted in relentless experimentation. Prashant and Vaibhav spent the first six months just "talking to the market." They built a 50% finished prototype and sold it to their first clients based on the vision of a "Guided Buying" experience for PMs. This ensured that every feature they eventually built was validated by a paying customer. For Prashant, the goal was to build a *company*, not just a product.

"Entrepreneurship is a solo journey until you are successful," Prashant reflects. "We did 50 or 100 experiments, and only 2 or 3 worked out. Keeping the team morale high during those failures was the hardest part. But once we found that product-market fit, the compounding effect took over."

Lessons in Resilience: The "Product Sense" Factor

Prashant believes that hiring for a startup requires looking beyond technical skills. He looks for "Product Sense"—the ability to understand the customer's world deeply. He shares how Zeda.io’s most successful hires were people who weren't afraid to "walk in the mud" and understand the nuances of a PM’s life. For him, the ultimate metric of a good team member is their ability to bring solutions, not just identify problems.

"Never get married to one idea," he advises. "We pivoted our model from a pure documentation tool to an intelligence platform because that's where the value was. You have to be ready to fail fast and fail cheap to find the optimal outcome."

The Future: Globalizing Product Intelligence

Prashant’s vision for Zeda.io is to become the global standard for how products are defined and launched. He sees a future where every product team in the world uses Zeda.io to ensure they are building the "Right thing for the Right person." For Prashant, the ultimate validation isn't a valuation, but the sight of a PM finally having a peaceful night's sleep, knowing their roadmap is backed by data.

Zeda.io is proving that the next generation of global SaaS giants can be engineered in India. By giving PMs the tools to move from chaos to clarity, Prashant Mahajan and his team are ensuring that for the tech industry, the future is finally built on purpose.

About the Guest

Prashant Mahajan is the Co-founder and CEO of Zeda.io. An alumnus of NIT Jalandhar, Prashant is a seasoned product leader with deep experience at Tokopedia, Paytm, and Branch. Under his leadership, Zeda.io has emerged as a premier product management platform, winning multiple awards and securing multi-million dollar funding. He is a recognized thought leader in the global product community and a passionate advocate for data-driven product development.

Zeda.io is a comprehensive product management platform that helps teams define, manage, and collaborate on product development. By centralizing customer feedback, automated roadmaps, and PRDs, the company enables product teams to build products that customers actually want, increasing efficiency and strategic alignment across the organization.